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Partnership FAQs

Learn more about our organization, membership and partnership requirements

Black Marketers Association of America (BMAA)’s goals are to empower, elevate and educate Black Marketers. With over 3,000 marketers within our network and growing, we’re happy to partner with organizations committed to providing opportunities, resources and more for equitable experiences for Black Marketers.

1. What is BMAA?

Black Marketers Association of America (BMAA) is a digitally-based, professional organization developed to connect Black marketing professionals with one another and opportunities to grow in their careers.

We have a centralized membership, which means we don’t have chapters or separated based on geographic location.

For more information about the organization, click here.

2. What are the requirements to become a partner with BMAA?

BMAA requires partners to have diversity and inclusion as a strategic initiative. Proof of this must be emailed to the before a company can be considered an “official” partner of BMAA.

The requirement is for diversity and inclusion to be included in a company-wide plan of action (i.e. strategic initiatives), for it to be communicated throughout the company or organization, and to currently be in execution.

Proof of this can be a corporate diversity report, company core values where diversity and inclusion is stated, an internal announcement stating diversity and inclusion is a KPI at the corporate level, etc. Some great examples are from The Home Depot, Instacart, Nationwide, WalMart, DoorDash and Starbucks.

Equal opportunity employer statements, non-discrimination policies, anti-racist statements, etc. that do not communicate a long-term action plan (i.e, strategic plan) does not meet our requirement to move forward with a partnership.

If your organization does not have DEI as a corporate initiative we invite you to explore our Job Board Options at this time.

3. What areas of marketing do your members work in?

Our members cover all areas of marketing, such as:

  • Analytics

  • Branding

  • Campaign Performance

  • Content Marketing

  • Customer Marketing

  • Demand Generation

  • Digital Marketing

  • E-commerce

  • Graphic Design

  • Marketing Operations

  • Market Research

  • Performance Marketing

  • Product Marketing and Product Management

  • Social Media

4. Where are your members located?

We don’t share exact numbers on how many members are located in each major city. However, the top 10 cities where our members are located are below:

  1. Atlanta

  2. NYC

  3. DMV (Washington DC, Maryland and Virginia Area)

  4. Chicago

  5. Dallas

  6. Los Angeles

  7. Houston

  8. Charlotte

  9. Miami/Ft. Lauderdale

  10. San Francisco

5. What are the career levels of your members?

Note: Majority of our members (60%) have at least 4 years experience.

  • Current Undergraduate Student - 4%

  • Current Graduate Student - 3%

  • Early Career (0-3 years full-time marketing experience) - 27%

  • Mid-Career (4-7 years full-time marketing experience) - 21%

  • Experienced (8-10 years full-time marketing experience) - 13%

  • Senior (10+ years full-time marketing experience) - 22%

  • Unknown/Did Not Disclose: 10%

6. What convinces your members that a company is genuinely committed to DE&I?

  • Diversity, equity and inclusion is a key corporate initiative

  • Programs that promote black employees into leadership

  • Official policies that hold the company/organization leadership accountable for diversity recruitment and retention

  • Black Employee Resource Group (ERGs)

  • Work locations in predominantly Black cities

  • A well-enforced 'no retaliation' policy

  • Black representation in all levels of marketing

  • Black representation on their potential direct team

7. What overall company benefits are your members most interested in?

  • Official work-remote policy

  • Minimum 12 weeks paternal leave

  • Adoption and surrogacy assistance

  • Minimum 3 weeks paid time off (PTO)

  • Unlimited paid time off (PTO)

  • 25-50% education assistance

  • Relocation package

  • Loan Repayment assistance

8. What issues do your members face as Black marketers?

  • Burn out

  • Lack of recognition for their accomplishments

  • No or limited room for career growth within their company or organization

  • Lack of senior leaders willing to sponsor them (recommend you for promotions, coach them on how to position yourself as a leader, recommend them for development programs, etc.)

  • Not able to bring their full self (introvert/extrovert, natural hair, religious/cultural dress, etc.) to work

  • Work location (city or metro area) does not accommodate their culture

9. How many people view the BMAA job board? 

In 2021, we had over 14,000 total visitors in total to our job board

10. How many followers do you all have on social media?

Our social media followers are public but as of Oct 3, 2023, we have the following:

    1. LinkedIn Page: 11,000 Followers
    2. LinkedIn Group: 3,070 Members
    3. Instagram: 2,080 Followers
    4. Facebook: 520 Followers
    5. Twitter: 590 Followers
    6. YouTube: 20 Subscribers
TOTAL: 17,280 Followers, which is an approximate 10% increase in followers each quarter

11. How many people does BMAA reach?

In 2021, through BMAA channels only (not including third party marketing and PR) we reached over 20,000 people. In 2022, we reached over 

12. How many Black marketers attend BMAA events?

In 2021, BMAA only had virtual events and we averaged about 60 Black marketers at each event. In 2023, during Shades of Marketing

13. Which organizations has BMAA partnered with in the past?

BMAA has partnered with organizations since 2021. Some of our most notable partners include DoorDash, The Home Depot, Girl Scouts of the USA, Walgreens, Southwest Airlines, HelloFresh, Sprout Social, Bose, QVC and more. We've also partnered with African American Graphic Designers (AAGD), Hire Black Marketers, Afeican American Marketing Association (AAMA), Black@INBOUND and other membership organizations as well.
If you're a small business owner or work with a membership organization and would like to partner, please email Amber Owens at

14. How quickly can I become a BMAA partner?

Becoming a BMAA partner is easy! Simply email your company's commitment to DEI, select the partnership you would like and submit payment via credit card here. If you would like to submit ACH, submit a request by emailing

Ready to become a BMAA partner? Learn more about our partnership packages by clicking here.