Nekasha (pronounced "Ne-kee-sha") Pratt is an award-winning marketer with over 15 years of experience. She is a Senior Marketing Director (head of marketing) with HarperCollins Publishers and Founder of her own marketing and strategy agency, Bright Advisory Group. Throughout her career, Nekasha has spearheaded national and international promotional campaigns in industries such as consumer goods, tourism, music, and financial services, and has held leadership positions at global organizations, marketing agencies, and worked with Fortune 500 companies. Campaigns she has helped lead have won 25 creative awards, including national Webby, Clio, Effie, and Addy creative awards and three international Cannes Lions awards.

As an internationally recognized speaker, Nekasha regularly shares her experience in marketing, strategy, and leading teams through keynotes, her TEDx Talk, and other speaking engagements. She is a thought-leader who has been featured on podcasts as well as interviewed for publications such as Thrive Global, Bizwomen Business Journal, Platform Magazine, and xoNecole. Her recent professional awards include being a 2019 national Bizwomen Economic Development Headliner and a Nashville Women of Influence Award recipient. Nekasha is also a very active community volunteer. She serves on the board of March of Dimes and Nashville Association of Black Journalists, is a Board Advisor for Together Digital, and serves as a Business Advisor for the Nashville Entrepreneur Center. Nekasha holds a bachelor’s degree in Management/Marketing and is a globally certified Project Management Professional (PMP).