Throughout my career, I have developed and executed multi-channel communication strategies, leveraging social media marketing, search engine optimization, and affiliate marketing to drive brand presence and productivity. I have a proven track record of implementing innovative and imaginative development strategies, forging strategic alliances with influencers, and delivering user-centric solutions to increase brand awareness.

At my latest role as a Digital Marketing Manager at WTTW/Chicago PBS and WFMT, I have successfully developed and executed digital fundraising and engagement campaigns, resulting in increased membership acquisition and retention. I have utilized SEO techniques and analyzed social media and website metrics to engage customers and drive traffic. Additionally, I have managed end-to-end 360 digital ad campaigns, maintained brand voice consistency, and produced analytics dashboards to drive data-driven strategies.

Prior to this, as a Content Marketing Manager at Big Blue Swim School, I implemented and managed TikTok and video marketing strategies, leading to significant increases in followers and engagement. I created, edited, and refined digital content across multiple channels and analyzed channel performance data to optimize results.

Furthermore, my experience as a Social Community and Service Manager at Illinois Action for Children has equipped me with exceptional skills in community engagement, brand development, and strategic planning. I have overseen training programs, collaborated with internal staff, and established administrative procedures to meet organizational objectives.

am excited about the opportunity to be part of a team, contributing my expertise in digital marketing, social media management, and content strategy to drive brand awareness and user engagement.