Highlighted Black Marketers
Weekly Highlighted Talented Black Marketers
Jonelle Brown is an award-winning marketer and brand strategist. She is the Director of Global Franchise Planning & Studio Marketing at Paramount Pictures. She is responsible for the development and execution of consumer products and marketing strategy for the Paramount studio business and Paramount Consumer Products & Experiences. Ms. Brown currently oversees consumer product marketing campaigns for hit movies like Top Gun: Maverick, upcoming releases like Mission: Impossible - Dead Reckoning, Teenage Mutant Ninja Turtles: Mutant Mayhem and select anniversaries from the Paramount Library. Prior to this role, she was the Senior Manager of Nickelodeon Movies & Partner Marketing. She returned to Paramount Global after two years at Macy’s Parade & Entertainment Group. As the Manager of Brand Marketing & Campaign Strategy, she was responsible for the strategy, development, and execution of the on-site digital marketing and website creation for Macy’s national annual events, including the Macy’s Thanksgiving Day Parade and the Macy’s Fourth of July Fireworks. Earlier roles include Brand & Events Project Manager at Nickelodeon, where she was responsible for branding of events at Nickelodeon such as the Kids’ Choice Awards. She also led a successful experiential marketing exhibit for The Lion King’s 15th anniversary while at Disney Theatrical Group.