The marketing industry is one of the fastest-growing and dynamic fields, with numerous job opportunities and career growth potential. However, despite its progressive...
The marketing industry is constantly changing, so you should always stay updated on important news and best practices. So, in addition to our blog, where we share tips and tricks to help you excel in your career and other great marketing news, we’ve created a list of blogs we recommend Black marketers to subscribe to. These blogs will keep your skills sharp, helping you succeed regardless of the stage of your career.
When it comes to highly recommended blogs for marketers, HubSpot wins. HubSpot’s marketing blog provides inbound marketing resources to help marketers grow their audiences. With articles like “How to Build Your Brand With Instagram: 11 Tried-and-True Strategies” and “The Ultimate Guide to SEO in 2022”, you can explore topics on Sales, Email Marketing, Instagram Marketing, and more written by experts with free resources included.
The Moz Blog gives readers advice, research, how-tos, and insights on SEO and online marketing, making it helpful for SEO-focused roles. With articles like “How to Identify Whether Your Increased Traffic Is Spam,” you’ll become an expert yourself in no time.
Content Marketing Institute, also known as CMI, publishes articles covering content strategy, analytics, SEO, social media, and content creation, and like HubSpot, CMI provides free marketing guides and templates. They also hold webinars and offer training classes essential to professional development. After reading this blog, you’ll not only know content strategy, but you’ll become the content marketing expert you’re meant to be.
Sprout Social isn’t just a social media management tool. Their Insights blog will put you on the best practices in social media marketing, whether you need branding inspiration or tips on analytics to take your social media marketing game to the next level. For example, we could all benefit from reading “How to Do a Facebook Audit in 30 Minutes or Less”.
The Mailchimp blog provides information on best practices, step-by-step guides, tutorials, and case studies in the marketing industry. Explore different marketing tactics like social media, e-commerce, and CRM and get a better idea of how to make email marketing work for your team/organization.
DigiDay is great for those working in advertising. This site features news on advertising, publishing, media, and events held by them and in the industry. So whether you work for an agency or brand, DigiDay keeps you updated on the advertising world.
Have a blog you recommend? Share it below in our comment section and visit our blog homepage for more articles that support you as a Black marketing professional and help make you a better marketer.